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Mars Canada All-Associates Meeting

The Event Agency created a 4-day corporate event for 250 Mars Canada associates.

About the event

Mars Canada came to The Event Agency to help conceptualize, design and produce a landmark event that would elevate their annual all-associates meeting into a truly memorable company experience.

With employees attending from across Canada, The Event Agency selected the iconic Fairmont Lake Louise in Alberta, a remarkable venue that could accommodate the number of attendees, provide multiple meeting and breakout rooms, as well as spaces for presentations and a gala ballroom - all overlooking majestic Victoria Glacier and a glistening emerald lake.

The Event Agency created a four-day program in collaboration with Prspktv Media, beginning with a welcome reception, followed by a complete technical rehearsal for all presenters. The following days focused on presentations and meetings with several breakout rooms. The evening encompassed dinner and entertainment with employees given the opportunity to hang out amid the soaring mountain peaks.

With employee achievement at the center of the event, maintaining the Mars Canada spirit throughout the event was a central focus. T.E.A. ensured exciting branded content, colors and slogans as well as company product (candy, candy and more candy!) could be found at every juncture.

To celebrate employee achievements, The Event Agency produced a full-scale Awards Gala, complete with a fine dining dining experience, DJ, photo-booth and entertainment into the night.

A virtual version event was created for employees who couldn't attend, with The Event Agency producing a full broadcast, allowing attendees to view all meetings and presentations and entertainment.

Event type


t.E.A. Services

Audio Visual + Lighting

Creative Direction

Custom Decor

Event Conceptualization

Event Design + Decor

Food & Beverage Catering

Full Event Management + Production

Logistics Management + Accommodations


Signage + Branding

Technical Management

Venue Sourcing + Management


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