La Vie en Rose Holiday Campaign Launch
- ryan7220
- Jun 5
- 2 min read
Overview
Client: La Vie en Rose
Date: November 7th, 2024
Guest Count: 50
Venue: Mila, Montreal
Holiday Magic in Style
To unveil their new holiday collection, La Vie en Rose invited 50 of Montreal’s top media voices and influencers for an exclusive and immersive brand experience. Held at the intimate “Mila” venue, the event was designed to celebrate the festive season while offering a first look at the collection and the story behind it. The evening balanced elegance with warmth, offering a personalized and visually engaging experience that captured the spirit of the campaign.
What We Delivered
Full Event Production & Management
Venue Design & Styling
Custom Holiday Installations
Technical Setup for Presentation
Guest List Coordination
Catering & Custom Cocktail Experience
Branded Activity Planning
On-Site Coordination & Flow Management
From Campaign to Reality
The Mila venue was transformed into a winter-chic environment, complete with life-sized campaign visuals and props directly from the holiday shoot. Holographic elements, glimmering trees, and a custom holiday wreath installation set the tone for the festive celebration. Guests were welcomed with elegant canapés and a custom drip cocktail designed just for the event. A short and impactful brand presentation highlighted the collection’s inspiration, followed by a hands-on, cozy activity where each guest decorated their own PJ-themed cookie—a charming nod to La Vie en Rose’s seasonal loungewear.
Cozy Luxury, Thoughtfully Delivered
The event seamlessly brought together brand storytelling and guest engagement. The visual design elements transported attendees into the holiday campaign, while the intimate format allowed for meaningful conversations and content creation. The custom cookie decorating activity added a whimsical, tactile moment that tied back to the collection in a personal and memorable way. It was a festive celebration of fashion, creativity, and connection—true to the La Vie en Rose brand.
About the Event Agency
The Event Agency a full service event organization, planning, and coordination company that strategically executes extraordinary corporate and private events. The Event Agency excels in providing comprehensive corporate event planning, offering tailored business event solutions. Our expertise extends from launches and openings, to brand activations, event production, annual company meetings, corporate holiday parties, and much more. Our business savvy, creativity, and meticulous attention to detail ensure we always surpass our client’s expectations.
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