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L’Oréal Paris Glycolic Gloss Pop-Up at Taylor Swift

  • ryan7220
  • Jun 2
  • 2 min read

Overview


Client : L’Oréal Paris, In Collaboration with We are Middle Child

Date : November 21st - 23rd, 2024

Guest Count : 1000 +

Venue : Outside Rogers Centre, Toronto



13 Reasons Why Glycolic Gloss


This pop-up was designed to highlight L’Oréal Paris’s new Glycolic Gloss product line in a vibrant, high-energy setting. Timed to coincide with the Taylor Swift concert in Toronto, the activation aimed to connect with Swift’s fan base through an experience that felt youthful, fun, and highly shareable. The theme “13 Reasons Why Glycolic Gloss” tied the brand to the concert experience in a playful and relevant way.


What We Delivered

  • Custom Booth Fabrication

  • Graphic Assets

  • Design and procurement of all furniture

  • Design of the entire booth

  • Event Flow


  • Security

  • Brand Ambassadors

  • Outfitting

  • Activations

  • Photo Opportunities




Bringing the Gloss to Life


We partnered with We Are Middle Child to design and produce the full pop-up experience. Our team managed the booth from concept to execution, including custom fabrication using two containers, full graphic design and application, layout planning, outfitting, and experience flow. We also handled staffing, security, and overall guest management, ensuring a smooth and memorable activation.


Moments That Shined


Inside the container pop-up, guests could get their hair braided at a custom salon inspired by Taylor Swift’s iconic style, complete with friendship beads and themed “13” glitter tattoos. A branded photo op rounded out the experience, making it a perfect blend of beauty, fun, and social media appeal.





About the Event Agency


The Event Agency a full service event organization, planning, and coordination company that strategically executes extraordinary corporate and private events. The Event Agency excels in providing comprehensive corporate event planning, offering tailored business event solutions. Our expertise extends from launches and openings, to brand activations, event production, annual company meetings, corporate holiday parties, and much more. Our business savvy, creativity, and meticulous attention to detail ensure we always surpass our client’s expectations. 


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