Celebrating 5 Years of The Event Agency: This is Only the Beginning

It’s hard to believe it has been five years since The Event Agency (TEA) began. When I started this company back in May 2020, the world was in a very different place. Events were canceled, gatherings were on hold, and no one knew what the future of the industry would look like. 

But I saw something else—a chance to shake things up, to reimagine how people connect, and to bring a fresh perspective to events and brand experiences. TEA was officially incorporated on June 27, 2020, right in the thick of the pandemic. 

Starting an event agency during a global shutdown might have seemed risky to some, but for me, it was the spark of something bold and new.

From Virtual Beginnings to Global Brands

Like many businesses born during the pandemic, we started small—and digital. Virtual events became our first step. We learned quickly how to make online experiences feel personal, meaningful, and, most importantly, memorable. 

As restrictions lifted and teams were finally able to see one another in person, we transitioned into organizing intimate retreats, especially for sales teams eager to reconnect face-to-face.

Companies like Costco Canada, Pinterest, Brother Canada, Lundbeck, L’Oréal, McLaren of the Americas, and La Vie en Rose trusted us to bring their brands to life. And we didn’t just deliver—we exceeded expectations.

Events Across Continents

What started as a small agency with big ideas has grown into a company executing activations all over North America—and even Europe. Whether it’s a product launch in Toronto, a brand activation in Los Angeles, or a corporate retreat in Portugal, we’ve been there. And we’ve brought the same level of passion and precision to every single event.

Each city, each venue, and each audience brings its own energy and challenges, but that’s what makes our work so exciting. No two events are ever the same, and we love that. It keeps us creative, it keeps us sharp, and it pushes us to keep evolving.

Mastering the Multi-Event Day

One of the milestones we’re most proud of? Pulling off multiple events on the same day in different cities. It’s the kind of logistical feat that only comes with experience, the right team, and a lot of trust. 

In fact, we’ve done it more than once, and each time it reinforces what we already know—we’re not just planners; we’re producers, collaborators, problem-solvers, and innovators.

Managing simultaneous events requires more than great scheduling—it requires deep communication, a strong culture of teamwork, and a clear understanding of our client’s vision. 

That’s what we’ve built TEA around, and it’s what allows us to deliver with consistency, no matter how complex the project.

Recognized Among the Best

We don’t do this work for recognition—we do it because we love creating moments that matter. But when the industry takes notice, it’s something we’re incredibly proud of. 

Being nominated for two Canadian Special Events Awards was a moment of validation—not just for what we do, but how we do it.

It reminded us that creativity, agility, and purpose-driven work stand out. We were honored to be recognized among the top event professionals in the country, especially knowing how far we’ve come in such a short time. And we’re just getting started.

Our Purpose: Engage, Innovate, Inspire

What drives us every day at TEA is our commitment to connection. Whether we’re producing a large-scale activation or an exclusive executive gathering, our goal is always the same: to help our clients engage with their audiences in meaningful ways.

We believe that when brands connect authentically with people—when they reflect their values, show up with intention, and create memorable experiences—they leave a lasting impact. That’s what we strive to deliver. 

Every event we touch is a chance to spark emotion, share a story, and build a deeper relationship between our clients and their audiences.

That’s why we always start with intention. What do we want people to feel? What do we want them to remember? And how can we help our clients show up as the best version of themselves?

A Look Ahead

Five years in, we’re so proud of everything we’ve accomplished—but we’re nowhere near done. If anything, we feel like we’re just getting warmed up. The landscape of experiential marketing is changing faster than ever, and that’s exactly where we thrive.

We’re excited about what’s next. We’re growing, evolving, and dreaming even bigger. We’re building new partnerships, exploring new markets, and looking for fresh ways to elevate every project we touch. Our story is still being written, and we can’t wait to see where the next chapter takes us.

To all of our clients, collaborators, and teammates who’ve been part of this journey so far—thank you. You’ve trusted us to help tell your stories and bring your visions to life, and that means the world to us. Here’s to five years of unforgettable experiences—and many more to come.

We are The Event Agency. And we’re just getting started.

About the Event Agency

The Event Agency a full service event organization, planning, and coordination company that strategically executes extraordinary corporate and private events. The Event Agency excels in providing comprehensive corporate event planning, offering tailored business event solutions. Our expertise extends from launches and openings, to brand activations, event production, annual company meetings, corporate holiday parties, and much more. Our business savvy, creativity, and meticulous attention to detail ensure we always surpass our client’s expectations. 

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